Kreeya Logo

Hi there!

Welcome to Kreeya Design. How can we help you today?

Bot
Howdy, is there anything we can help you with today?
Just now
Bot
Just let me know!
Just now
Bot

Coinpay is a Fintech mobile app focusing on clarity, ease of use and money management.

Industry
Banking & Finance
Platforms
Services
User Research | UX Design | Development

The Problems We Solved

Most users struggle with traditional finance apps because they are cluttered, overwhelming, and visually noisy. Spending patterns are hard to interpret, and important information is either buried or confusing.

Coinpay aims to:

  • Give users a clear understanding of their finances,
  • Help them track spending intuitively,
  • Make money management feel effortless, not stressful.
Status
Ongoing
Worked on
Oct 2023 - May 2024
cycle-bg

The Impact We Created

30%

less search time loss

30% reduction in time to find key functions (transactions, wallet, payments).

40%

boost to onboarding completion

40% increase in user task completion during onboarding.    

50%

more visual clarity

50% improvement in visual clarity via decluttered UI and structured flow

25%

higher retention

25% higher retention after 30 days with personal insights and reminders.

The Design Decisions

Minimal Dashboard with Clear Priorities

CHANGED: Balance at the top for instant clarity, Only essential cards visible, Soft color palette to reduce anxiety

IMPACT: 35% faster comprehension of monthly spending.

Quick Action Bar (Send, Pay, Request)

CHANGED: Anchored at the bottom for thumb reach, One-tap transitions

IMPACT: Payments completed 28% faster during testing.

Smart Spending Categories

CHANGED: Easy color coding, Simple icons, Clean donut visuals

IMPACT: Users understood spending patterns without reading graphs.

Personalized Insights

CHANGED: Weekly summaries, “You spent more on X this month” alerts, Goal-based suggestions

IMPACT: Users understood spending patterns without reading graphs.

Decluttered Transaction List

CHANGED: Clear typography, Large spacing, Instant filters

IMPACT: Reduced the effort needed to find past transactions.

The Sitemap

The Experience We Created

The Style Guide

#F7F7F7
#FED835
#2E4CF6
Font-family
Open sans
Weights
Regular | Medium | Semibold | Bold
Collaborate with us